Commercial Photography for Marketing & Communications

Creative Resume

Hi Im Henna!

(Pronounced Hee-na)

I work with brands and businesses to create imagery that feels intentional, personal, and aligned with their story. My experience includes photographing people, products, services, and spaces in ways that support marketing and communication goals while strengthening audience connection.

With a lifestyle and photojournalistic approach, I focus on visual storytelling that feels real, grounded, and outreach-driven—whether for websites, social platforms, or print. I’m committed to delivering thoughtful content that enhances brand visibility, builds trust, and brings each vision to life.

Core Roles

Lifestyle Photographer & Photojournalist

Visual storyteller, capturing emotional, intentional imagery for individuals, brands & community movements.

Creative Director & Visual Strategist

Lead creative direction while developing visual strategies that centre storytelling and audience impact—carefully considering framing and messaging from concept to execution.

Marketing & Communications Support

Craft meaningful visual and written content that captures the emotion and essence of each event.

ADMINISTRATIVE COORDINATOR

Develop and maintain organized systems and workflows that support smooth project execution, structure, and efficiency.

Project COORDINATOR

Coordinate creative and logistical elements—from initial planning and sales to on-site execution and deliverables. Ensure smooth collaboration with a commitment to clarity and care.

Photo Editor

Refine images through thoughtful editing and retouching that align with each project’s visual narrative. Maintain consistency, quality, and authenticity across final deliverables.

Professional Experience

Money Mama TO

Etobicoke, on

January 2025


Branding Photography Services

Provided a branding photoshoot for Money Mama TO, a financial literacy platform led by a personal finance coach for mothers.

Administrative Coordination

Handled onboarding by guiding client through pricing, packages, questionnaires, and contracts. Set clear expectations to ensure transparency and trust.

Project Coordination

Oversaw the end-to-end execution of the project — from concept development to shoot coordination and final image delivery. Honoured timelines and deliverables to ensure a seamless client experience.

Creative Direction & Visual Strategy

Photographed a variety of lifestyle and brand-relevant imagery for communications and marketing purposes. Captured shots that reflected a personal and polished professional presence.

Photo Editing

Applied brand-appropriate editing with a clean, neutral finish, with attention to detail — including skin retouching, teeth whitening, and natural enhancements.

EXP – Annual Golf Invitational

Maple & etobicoke, ON

2019 – Present


COMMERCIAL Event Photography Services

Photograph the annual golf invitational for EXP, an engineering and design firm involved in major infrastructure projects with municipal and provincial governments across Canada. Event proceeds support healthcare charities including Women’s College Hospital, Princess Margaret Cancer Centre, and SickKids.

Project Coordination

Coordinated with EXP staff and event organizers to align on logistics. Fostered smooth collaboration to fulfill brand guidelines and expectations.

Visual Strategy

Captured speeches, award ceremonies, prize giveaways, branding materials, and group/candid moments to build a cohesive narrative highlighting sponsors, community engagement, and public impact.

Marketing & Communications Support

Ensured images aligned with EXP’s messaging goals. Delivered content for internal and external marketing and communications materials to amplify the event’s impact and outreach.

Photo Editing

Curated and batch-edited images with a focus on visual storytelling and consistency. Optimized final images for use across digital platforms and print materials.

Etobicoke Rotary Club – Toronto RibFest

Etobicoke, oN

July 2025


Photojournalism

Partnered with the Etobicoke Rotary Club, a volunteer-led organization focused on community development and humanitarian efforts — to photograph Toronto Ribfest.

Project Coordination

Supported planning for a large-scale summer festival by aligning with organizers on timelines, logistics, and deliverables months in advance.

Visual Strategy

Documented the full large-scale festival with a narrative-driven approach — capturing and framing visuals intentionally to tell a cohesive and compelling story.

Photo Editing

Curated images to tell a cohesive story, used editing techniques that enhanced quality without compromising the authenticity of the event.

Administrative Coordination

Streamlined multi-stakeholder communication and facilitated efficient delivery of high-resolution images for internal and external use.

Marketing & Communications Support

Created a long-form, SEO-driven blog post highlighting the Rotary Club’s role in Ribfest. Delivered branded visuals to support digital marketing and outreach.

Volunteer Work & Collaborations

Arria Glitz

South Asian Jewelry & Clothing Brand

Nobleton, Mississauga, Brampton, Etobicoke, ON

2018 – 2020


Commercial Event Photography Services

Covered the grand opening of Arria Glitz, a South Asian jewelry and fashion boutique, capturing branding details, guest moments, decor, and product displays.

Creative Direction & Visual Strategy

Led the artistic vision for commercial shoots, aligning concepts with campaigns and brand aesthetics while capturing dedicated images that met the needs of multiple vendors.

Project COORDINATION

Managed all phases of the campaign shoots—from pre-production to on-site execution and final delivery of image assets. Worked with makeup artists, hair stylists, and models to execute editorial-style shoots.

Administrative COORDINATION

Maintained clear communication across multiple collaborators and ensured everyone involved had organized access to their image assets.

Marketing & Communications Support

Produced visual content that amplified brand visibility and awareness for multiple vendors, featured across websites, social media, and promotional platforms.

Photo Editing

Edited images to align with varied shoot styles, applying detailed retouching for models and enhancing product features to ensure vendor offerings were the focal point of the final visuals.

OUR WINGS TO FIGHT — FUNDRAISING GALA

Woodbridge & Etobicoke, ON

September 2024


Commercial Event Photography Services

Provided professional photographic coverage for Our Wings to Fight, an annual gala raising funds for Crohn’s and Colitis research at the Zane Cohen Centre for Digestive Diseases, part of Sinai Health / Mount Sinai Hospital in Toronto.

Project Coordination

Collaborated with committee members to understand the gala’s fundraising, branding, and community engagement goals.

Visual Strategy

Documented speeches, raffles, awards, décor, auction tables, branding, group portraits, and candid interactions — crafting a cohesive story of the event’s mission, atmosphere, and community support.

Marketing & Communications Support

Provided branded imagery featured on the organization’s website and social media, supporting visibility, audience engagement, and alignment with the fundraiser’s mission.

Skills

Technical Skills


Microsoft Office, Apple iWork, & Google Workspace

Skilled in Microsoft Office (Word, Excel, PowerPoint, Outlook), Apple iWork (Pages, Numbers), and Google Workspace (Docs, Sheets, Maps, Calendar, Drive).

Google Web Tools

Knowledgeable in using web analytics tools (Google Analytics, Google Search Console) to monitor website traffic, assess performance, and guide SEO, marketing, and content strategies.

Administrative Assistance

Skilled in organization, scheduling, email correspondence, contract preparation, CRM tools, workflow coordination, and basic bookkeeping and mileage tracking (QuickBooks).

Project Management

Skilled in managing timelines and logistics with strong attention to detail, ensuring seamless execution of creative projects from start to finish.

Photography

Skilled in DSLR operation, manual exposure settings, studio equipment, natural and artificial lighting, composition, and subject posing.

Photo Editing & Retouching

Proficient in editing and retouching techniques and tools (Adobe Photoshop, Adobe Lightroom); skilled in RAW file processing.

Photo Management

Proficient in photo archival, retrieval, and safekeeping. Knowledgeable about image labeling, keywords, metadata embedding, and copyright protection (Photo Mechanic, Adobe Bridge).

Photographic Versatility

Proficient in capturing diverse moments, from lifestyle portraits to commercial events. Experienced in photographing sensitive subjects such as end-of-life pet sessions.

Short-Form Video

Proficient in creating and editing short-form video (Adobe Premiere Pro, Adobe Express, Canva, CapCut), assembling BTS footage, B-roll, photography, and music into polished, social-ready visual stories.

Web Design

Skilled in designing and managing websites to support branding, communications, and user engagement using CMS platforms such as WordPress and various theme builders (Elementor, Gutenberg).

Copywriting

Craft blog content, web copy, and captions informed by SEO, keyword research, and audience-focused marketing strategies to communicate clearly and effectively.

Content Creation & Social Media Management

Experienced in developing content calendars and social media posts using content scheduling tools (Meta Business Suite, Hootsuite, Buffer) to support digital marketing and communications.

Interpersonal & Communication Skills


Customer Service & Client Experience

Strong ability to communicate effectively with clients and customers, providing clear direction, gentle guidance, and professional responses.

Collaboration

Skilled at working effectively with clients, colleagues, and management by incorporating feedback and aligning goals. Experienced with project management tools (Monday.com).

Adaptability

Adept at overcoming challenges presented by unforeseen circumstances. Flexible to change, ensuring high-quality outcomes in dynamic environments.

Ability to Work Independently

Capable of managing responsibilities and multitasking without supervision.

Credentials


Languages


English
Hindi
Urdu


Education


Bachelor of Arts
Social Science
York University
2010-2014

The Photographic Experience
2014


Equipment


Canon 5D Mark III
Canon 24-105mm f/4L IS USM
Canon 50mm f/1.4 USM
Canon 70-200mm f/4L USM
3 Canon 600EX-RT Speedlites
Backdrop Stands
Light Stands
Light Modifiers

Published Work & Features

Etobicoke Rotary Club – Toronto RibFest


Homepage Feature

Images featured prominently on the official Toronto Ribfest website and Etobicoke Rotary homepage to showcase the event’s vibrancy and impact and branding.

Sponsorship Recognition

Featured as an in-kind sponsor for photography on the official Toronto Ribfest website.

Full Gallery Publication

A complete event gallery of 50+ images published on the Rotary Etobicoke website, capturing key moments, attendees, activities, and the overall atmosphere of Toronto Ribfest.

Links

EXP – Annual Golf Invitational


Website Feature

Photographs featured in EXP’s official news and insights page highlighting their 29th and 30th Annual Golf Invitationals.

Brochure Placement

Select images included in the official printed brochure distributed to attendees at the event.

Links

OUR WINGS TO FIGHT — FUNDRAISING GALA


Social Media Feature

Full gallery of images published on Our Wings to Fight’s official Facebook page, capturing key moments from the 2024 gala.

Social Media Shoutout

Received a public shoutout from the event committee on social media, praising professionalism, warmth, and photographic storytelling; shared within a Toronto group and linked to the official project gallery.

Links

Arria Glitz


Website Feature

Images featured as the hero image on Arria Glitz’s homepage, driving brand visibility and customer engagement.

E-Commerce Product Display

Captured jewelry on models for use across the brand’s e-commerce platform, supporting product listings, digital marketing, and online sales.

“Henna made everything so seamless and enjoyable, and the results were breathtaking—she has a gift for turning moments into lasting memories”

  • I was immediately captivated by Henna’s unique ability to capture genuine, candid moments with such artistry and sensitivity. Her photos felt alive, each one telling a story and bringing out the true essence of every subject. I knew right away that she had a remarkable talent that would beautifully capture the spirit of our Gala and the impact of our non-profit’s mission.

    I was thoroughly impressed with Henna’s professionalism and warmth throughout the entire process. From the initial inquiry to the booking process, she made everything so seamless and stress-free. She was prompt in her responses, organized, and attentive to our needs, which instantly put us at ease. During our consultation, Henna took the time to understand our vision for the Gala, asking thoughtful questions and offering insights to ensure she captured the moments that mattered most. Her clear communication and genuine care made us feel confident that we were in the best hands.

    I was initially worried about finding a photographer for our non-profit Gala, especially for the entire duration of the event. I am so grateful that Henna not only stayed for the entirety of the event but also captured the energy and feel of the evening so wonderfully. Her dedication and generosity made all the difference, and she truly brought our vision to life.

    Working with Henna during our Gala was an absolute pleasure. She was both professional and personable, blending into the event effortlessly while capturing each moment with care and creativity. It felt like having a trusted friend behind the camera. Henna’s attention to detail and commitment to capturing the heart of our event truly shines through. Each image tells a story, radiating the warmth, joy, and energy of the evening. The way she caught those candid moments—the laughter, the conversations, the speeches, the love, the little details that made the night unique—truly brings the event back to life every time I look at the photos. It feels like stepping right back into the Gala, and I couldn’t be more grateful.

    Henna treated our guests with such warmth and respect throughout the entire evening. She interacted with everyone thoughtfully, making each person feel comfortable in front of the camera. Her friendly, approachable manner and calm presence put our guests at ease, allowing her to capture genuine smiles and moments of connection. It was clear that she valued their experience as much as ours. Many guests commented on how natural and relaxed they felt with her.

    Henna is an absolute gem to work with. Not only does she have an incredible eye for detail and a talent for capturing authentic moments, but she also brings warmth, professionalism, and genuine care to every step of the process. Henna made everything so seamless and enjoyable, and the results were breathtaking—she has a gift for turning moments into lasting memories. If you want someone who will go above and beyond to capture the essence of your event or special occasion, Henna is the one to book.

Nicole Marques

Our Wings to Fight Gala for Crohn’s & Colitis Research

Mount Sinai Hospital